How to Adapt a Tactical Board Wargame for Marketing Strategy Identification

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Provided by: Creative Commons
Topic: Big Data
Format: PDF
In this paper, the authors investigate some fundamental principles of marketing warfare to see specifically what kinds of maneuvers can be used to defend or take control of a certain market. They present military war games and its history to ease the understanding of the fundamentals in this area of paper. Since they did not find a visual business war game solution for their problem in the literature, they have decided to develop one, based on the French market of game consoles between Nintendo and Sony. Their experiment confirmed the value of war gaming.
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