A well made newsletter can prove to be an excellent investment for companies. Whether the company is using a customer newsletter to boost sales or employee newsletter to educate workers, the process will definitely give positive results. The results might be in the form of payback that will offset the costs of publishing the newsletter. Hence, it is important for an organization to focus on newsletter policy. If a newsletter is more cost effective, it will culminate into higher returns for the companies. The paper provides tips on how to a make company newsletter more cost effective.