Edward Lowe Foundation
One drives sales by promoting the benefits of company's goods or services to pools of potential buyers. The ways one promotes organization will largely determine whether he/she successfully plants the right messages in the minds of target audience. This module explains how one can establish a promotional mix best suited to your company's needs and resources. It also explains how one can maximize company's promotional mix for best results. It also discusses various ways of promotional mix, which have become instrumental in the success of the organization.