How to Fuel Your Business Growth in 2017 by Bringing Marketing and Sales Into The Same Orbit

Provided by: bpm'online
Topic: Tech Industry
Format: PDF
The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.

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