More than 80 percent of interview subjects say analytics has reached the boardroom in their organisations, while just 35 percent say analytics are deployed at an enterprise scale. These two results indicate that even though most executives have bought into the use of analytics at a strategic level, the deployment of a full analytics strategy is still not underway at most organisations.

Implementing an analytics platform has shown great promise in growing the strategic value of analytics and in fostering innovation. Respondents also indicate that an analytics platform can help with ongoing issues of integrating data and data sources throughout the organisation.

Other expected benefits of an analytics platform according to survey respondents, include accuracy, insights, simplification, scalability and integration.