There is a breadth of research establishing the impact customer experience (CX) can have on a company’s top- and bottom-line performance. Over the years, various studies have identified a causal correlation between CX and share of wallet, customer service ROI, customer lifetime value, revenue growth and brand reputation. Customer experience (CX) could even replace product and price as the key brand differentiator in the very near future.

This whitepaper from Actico looks into the role of AI in CX and what you should look for when evaluating DCX solutions.