How to Turn Customer Data into Action with Acquia Lift ContextDB

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Provided by: Acquia
Topic: Consumerization
Format: PDF
Data is what makes the digital customer experience smarter, it’s what makes it personal, and it differentiates between an unknown tire kicker and a life-long, loyal customer.

Without data, nothing else can happen. How can you cut through the massive amount of customer information, provide a personalized experience, continue to drive business and keep your sanity in a rapidly changing digital world?

Download this report to learn how you can create a unified customer profile and centralise your customer data to automatise personalization.
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