HP HAVEn: See the Big Picture in Big Data -- Know Your Customers 100% Better with Targeted Merchandising

Provided by: Hewlett-Packard Topic: Big Data Date Added: Jul 2014 Format: PDF
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.

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