IDC is observing a once-in-a-generation shift in computing and technology that we refer to as the rise of the “3rd Platform.” The 1st Platform was the rise of computing in general. The 2nd Platform was ushered in by the PC and client/server paradigm, enabling greater personalization of computing and networked user access to enterprise applications. Over the past five years, the 3rd Platform has emerged and is being shaped by mobility, Big Data, cloud, and social technologies that enable employees to access critical corporate applications anywhere, anytime.

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