Representing one of their biggest opportunities, e-commerce continues to challenge industrial distributors to think outside the box. As B2C purchasing habits increasingly influence B2B procurement, distributors need to take a hard look at their websites to determine if they are ready for the untapped revenue potential e-commerce can offer.
- Summarizes findings from an audit of 52 websites in the motors and power transmission distribution sector in the U.S.
- Offers guidance on how these distributors can respond to the changing needs of their buyers in building e-commerce solutions that meet customer expectations and offer B2B users a B2C-like shopping experience.
- Outlines best practices for evaluating e-commerce technology vendors.
- Provides a checklist of what to look for in a platform that will deliver sustainable business benefits.