Association for Computing Machinery
Over the last decade, multiple online social networks have been introduced in webosphere e.g. Facebook, Twitter, Pinterest, etc. Each online social network follows a unique set of protocols to facilitate information sharing and to maintain social connections. Different ways, in which social networks operate, attract users to exploit each social network for a different purpose. For instance, users may exploit LinkedIn for professional connections while Facebook for personal connections, and may use Twitter for public information sharing while Facebook for restricted information sharing.