Video content is growing. The frequently coined phrase ‘Content is King’ has evolved to ‘Video is King’. Viewers want more on-the-go video. And they expect to be able to watch video wherever they are, whenever they want, and on any device they choose. These demands require traditional broadcasters and a new breed of producers to create more video than ever to satisfy viewers — both on-demand and high-quality live streamed — in a growing number of formats, resolutions, and bit rates to support a variety of connected devices.

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