The IBM Digital Experience platform helps businesses create amazing omnichannel customer experiences. But there's more to the story. Users of IBM DX software also report economic benefits.
IDC undertook a Business Value ROI study on behalf of IBM to assess the economic impact of utilizing IBM Digital Experience software to implement engaging, relevant experiences. On average, the IBM customers IDC spoke with are realizing benefits worth $10.9 million per organization per year (or $62,240 per 100 IBM DX users), with a 5-year ROI of 661%.
Some of the benefits include:
- Generating more revenue by providing customers and partners personalized real-time information
- Enabling faster and easier engaging content experiences
- Driving higher employee productivity for those who create, deliver, and use digital experiences