IBM Institute for Business Value The innovation imperative

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Provided by: IBM
Topic: Innovation
Format: PDF
Enterprises are wasting money, resources and time putting on a facade of innovation that falls short of customer and shareholder expectations. There is an inherent expectation that these incremental, and in many cases “siloed,” investments or initiatives will lead to sustained business impact. The time has come to move beyond “innovation theater” into a more mature adoption of innovation that drives measurable business results.
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