Warren Tomlin shares three reasons why application design matters, how to attack design hurdles and put your users first for the win!

Think you know what you’re doing in mobile? Think again. The mobile ecosystem is constantly evolving to satisfy users’ demands for fast, attractive, effective mobile applications and experience. Success and failure can happen faster than it took you to read this sentence.

If you are looking to drive business growth by offering users a more complete interactive experience, reach out to IBM Interactive Experience in your geography today.