Supermarket giant Iceland Foods found that the traditional printing supply chain is inflexible and booked weeks in advance for volume runs. They needed a versatile printing partner capable of working an impromptu schedule.

By working with HP Indigo, Iceland Foods could execute variable printing across three SKUs without comprising product quality and food regulation standards.

Discover in this article how HP Indigo´s Solutions helped bring new products to the market in just ten days to seize a sales opportunity. Learn how it could help your business do the same.