This white paper provides the results of an IDC study that examined the economic benefits that accrued to organisations that made base investments in individual areas of data management and analytics compared with the economic benefits that accrued to organisations that made a broader, more diverse set of investments.

While previous studies have looked at the benefits of any point investment in data and analytics over no investment at all, this study compared the returns of a comprehensive approach with the returns of making more limited investments in a range of data and analytics capabilities.