In recent years, the promise and, in some cases, the hype of big data have produced plenty of critics who doubt the benefits of big data or point to the potential pitfalls facing organisations engaged in big data and analytics projects.
This white paper provides the results of an IDC study that examined the economic benefits that accrued to organisations that made base investments in individual areas of data management and analytics compared with the economic benefits that accrued to organisations that made a broader, more diverse set of investments.