IDC Whitepaper: The Business Value of Predictive Analytics

Eight years is a very long time in the IT industry. Many changes have occurred during this time to system performance and software capabilities as well as to general awareness of the market of the value of business analytics in general and predictive analytics in particular. This paper highlights some of the key changes in IDC research results over this time period as well as other overall highlights of benefits from predictive analytics projects.

Provided by: IBM Topic: Big Data Date Added: Aug 2012 Format: PDF

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