International Journal of Computer Applications
The main goals of Association Rule Mining (ARM) are to find all frequent itemsets and to build rules based of frequent itemsets. But a frequent itemset only reproduces the statistical correlation between items and it does not reflect the semantic importance of the items. To overcome this limitation the authors go for a utility based itemset mining approach. Utility-based data mining is a broad topic that covers all aspects of economic utility in data mining. It takes in predictive and descriptive methods for data mining.