Impact of Electronic Commerce in Marketing and Brand Developing

Provided by: International Association of Engineering and Management Education (IAEME)
Topic: Security
Format: PDF
Electronic Commerce (E-Commerce) is the conduct of business activities using electronic data transmission technologies such as those used in the Internet and World Wide Web (WWW). There are different aspects of doing E-commerce such as Business-to-Customer (B-C), Business-to-Business (B-B), Business-to-Government (B-G) and Customer-to-Customer (C-C). Now-a-days, more and more people participate in E-commerce transactions. The main advantage of E-commerce is that people can save money and time. The financial volume of E-commerce transactions increased to billions of dollars today. People are more concerned about the security of transacting online.

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