Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

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Provided by: Horizon Research Publishing
Topic: Developer
Format: PDF
In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the area in which they can differentiate themselves is store presentation in terms of visual merchandising. To study which dimensions have an impact on purchase behavior of consumers, this paper is undertaken.
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