Implementation Benefit to Business Intelligence using Data Mining Techniques

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Provided by: ISSN
Topic: Big Data
Format: PDF
This paper is discussing data mining techniques and business operations areas includes marketing, finance, fraud detection, manufacturing, telecommunication to improve their business and found excellent results. A wide range of marketing companies requires the analysis of millions of shopping transaction records daily such as sales revenue by products to guide personalized marketing, promotional campaigns, costs and incomes and provide historical, current and predictive views of Business operations. An important component of many of these applications is customer profiling, which aims to extract patterns of behavior from a collection of transaction records, and the comparison of such patterns.
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