The fast development of information transfer by way of internet has made it crucial to provide security to information. The security of information can be achieved using the concept of steganography. Steganography is the process of hiding information in innocuous cover. It is used to provide security to information by embedding secret information in digital cover. This paper focuses on implementing steganography using a new approach "Recursive equation approach" for hiding information in 24-bit BMP images. This approach is used to find bit positions in images to hide information.