Implications of Relationship Marketing on the Financial Accounting Services Providers
In market economy, the approach of financial-accounting services marketing from the customer's point of view requires the ability to deeply understand its needs to be able to provide clear, accurate, concise and in real time accounting information. This paper is to outline the relationship based on professionalism and ability carried out to provide financial-accounting information by the specialized services providing companies to their beneficiaries. Therefore, the authors tried to identify the needs of the managers of Small, Middle and micro Enterprises (SMEs) related to financial-accounting information. The obtained results are meant to support the accounting services providers to put in practice innovating strategies of relationship marketing, maintaining the concern for the client and its needs.