International Journal on Emerging Technologies
The Internet is a much more accountable and measurable medium than traditional media. The unique property of the Internet being a medium with bidirectional information flows has enabled performance-based pricing models that tie online advertising payments directly to campaign measurement data such as click-through and purchases. These pricing models have become increasingly popular in the online advertising industry and this is done by websites. Website is the backbone of any Internet marketing plan. Whether a company utilizes search engine marketing, e-mail marketing, affiliate marketing or contextual advertising, a website is the element that the campaigns are built upon.