University of Stirling
This paper focuses upon the use and benefits derived from in-home shopping in the US. It highlights the main mediums used and its' rapid spread as a form of non-store retailing. The current literature is compared with the findings from a postal survey of in-home shopping users. This research is supplemented by a series of qualitative interviews with key individuals within the in-home shopping industry. Finally, a series of conclusions are drawn based on the research findings and views of the future direction of the industry are presented.