Inadvertent Impact of Near Field Communication in Advertising

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Provided by: Creative Commons
Topic: Software
Format: PDF
Near Field Communication (NFC) is a new secure short range wireless connectivity technology, which offers an important contribution to simplify some daily operations, such as payments, ticketing, data transfer and vouchers. The main objective of the author project is to design Smart posters, so that users with an NFC enabled mobile phone can simply tap to receive interactive content, download vouchers and promotions, website link and text, loyalty programs and brand apps, links to join interactive games, product information, social media connections and more.
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