Increase Viewer Loyalty: Best Practices for Ensuring a Quality OTT Experience

Delivering the broadcast quality video OTT viewers demand is a challenge that requires technical innovation at every stage. In fact, workflow challenges often result in the No. 1 viewer pain point: rebuffering. With the abundance of content options continuing to grow, media companies cannot afford to lose their audiences due to just average or low-quality streaming experiences.

OTT video does not have the luxury of a closed, private network. But luckily, there are a few things that can be done to reduce rebuffering when network conditions are unknown or fluctuate. Take the first step to increasing viewer loyalty and download this report to learn about the methods and technology you should be implementing into your media workflows from encoding and ingest to the last mile.

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