India Retail Trends 2014

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Provided by: TAT Contactcenter
Topic: Developer
Format: PDF
The Indian retailing scene has never been more exciting both from consumers' and marketers' points of view. The Indian consumer is now spoilt for choice and has only one problem to deal with and that is the problem of plenty. From a marketer's point of view, retail premise continues to be the battle ground, where brand destinies get decided based on the consumers' preferences. Given the charm of the Indian consumer, the churn in the Indian retail scenario will continue. This paper attempts to delineate key trends that are likely to define the Indian retail sector in 2014.
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