Recent advances in analytics could fundamentally change your business. Analytics solutions are ready to deliver revolutionary insights into customer behaviour and enable you to identify market trends. Let's consider a recent case where Oracle's Business Intelligence solutions were put into action. The Indian Overseas Bank which has close to 2500 branches all over the country, implemented Oracle's Business Solutions with the intent of cutting operating costs, improving distribution and reducing the time taken for performance analysis. The results were impressive. It allowed the bank to perform real-time analysis resulting in saving US$2 million and helped gain a 360-degree view of customer data, which enabled branch staff to identify opportunities to cross-sell the bank's products to various customer segments.