Industry Benchmark & Maturity Framework Analytics in Consumer Goods

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Provided by: SAP
Topic: Cloud
Format: PDF
Even as leaders such as P&G and Amazon (in Retail) further embed analytics into the very fiber of the enterprise, consumer goods companies in general have yet to consistently connect strategy and organization design with investments in analytical tools. The result is an insight-rich, outcome-poor industry that struggles to demonstrate ROI on analytics investments.
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