Influence of Branding on Consumer Purchasing Behaviour: A Case Study of Apple IPhone
As a complicated matter the buying behavior of consumers depends and influences by a variety of matters. Social, cultural, psychological and personal factors in a broad sense influence consumers to purchase goods and services. In this regard, the role of product brands in the purchasing decision of consumers plays a significant role which is a matter of great interest to investigate. Brands provide “Strong rational and emotional reasons for buying”. Brand can be defined as a product “But one which adds many dimension that differentiates it in some way from other products designed to satisfy the same need”.
Subscribe to the Daily Tech Insider Newsletter
Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays