Influence of Smartphones on Shoppers Behaviour: An Empirical Study

Provided by: International Association of Scientific Innovation and Research (IASIR)
Topic: Mobility
Format: PDF
Recognizing the importance of technology like smartphones during shoppers purchase journey, this paper reports results from an empirical study that investigates Smartphone's influence on shoppers before visiting a store and inside store undertaken in organized retail. One hundred fifty shoppers' data was attained using a survey questionnaire. Study reveals that before visiting a store majority of shoppers use smartphones to receive discount offers and coupons to redeem them at store followed by barcode scanning to know more about products, receiving promotional SMS, researching products and locating nearby stores.

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