Influence of Website Attributes on Consumer Acceptance of Cross-Border Electronic Commerce

Provided by: Institute of Electrical and Electronics Engineers
Topic: E-Commerce
Format: PDF
Electronic commerce has the advantage of being able to reach consumers across great distances, a fact that was recognized since the early days of this technology. In particular, the potential to reach consumers from all over the world was looked at as a great advantage of electronic commerce. Today, electronic commerce is used by more than half the population in developed countries on a regular basis. But, this use is largely confined to domestic purchases. Electronic commerce that targets purchases from foreign websites, that is, cross-border electronic commerce, is still rarely used by most consumers.

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