Information Quality – Crucial Aspect of E-Commerce

In the absence of an opportunity to physically interaction with products in the online environment, online information plays a critical role in enabling e-commerce consumers purchase decisions. Thus, it is critical to understand what leads to consumer satisfaction with online information quality. This paper investigates how the quality of certain attributes of e-commerce systems such as information quality, system quality and service quality can be leveraged to enhance business benefits as indicated by customer commitment and customer retention.

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Resource Details

Provided by:
Iosrjournals
Topic:
E-Commerce
Format:
PDF