Innovation Profile and Marketing Strategies

Provided by: Science Publishing Group
Topic: E-Commerce
Format: PDF
In this paper, the authors attempt to organize existing knowledge about new product development and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which they call the innovation profile. The three major parts of the paper are: the innovation profile, the marketing strategies and the product development strategies.

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