Innovative Marketing Strategies for Micro, Small & Medium Enterprises

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Provided by: Institute of Interdisciplinary Business Research
Topic: SMBs
Format: PDF
The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Government Departments, Banks and other financial institutions and corporate, which is handicap in becoming more competitive in the national and international markets. SMEs meet difficulties in adapting their strategies to market changes, and in competing with big enterprises.
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