Integrative CRM Enhances Midsize Business Agility and Performance

There is a fundamental shift in CRM today from simply being customer focused or customer-centric to proactively being customer-activated. Clients in today’s consumer economy desire to be treated as individuals with very specific and highly personalized needs and they want their voices to be heard and acted upon.

Provided by: IBM Topic: Big Data Date Added: Jan 2013 Format: PDF

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