International Paper Tackles Packaging Challenge

The demand for small, grippable, easy-to-open packaging is nothing new in retail circles. The countless beverage options in increasingly smaller sizes that exist on store shelves prove that convenience is paramount and tiny is in. Findings from a school milk pilot test performed by national dairy organizations during the past year identified key components of the way children consume milk. Not surprisingly, kids prefer additional flavor variety and improved refrigerated displays for colder milk and more appeal. The results prompted some dairy processors to look at alternative packaging and schools to add additional cooler displays in order to find ways to increase consumption of milk.

Provided by: Stagnito Communications Topic: Software Date Added: Feb 2005 Format: HTML

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