In this paper, the authors will review some of the key market drivers behind the Internet of Things (IoTs), the value proposition for each market segment, the common revenue models with some examples, and finally the value of data as it relates to the IoT. This paper does not cover any introduction on the IoT or its market size because there are plenty of excellent resources available online. Although, additional resources used for this paper are listed at the end, they particularly recommend the ones below to further explore the subject.