Intertemporal Effects of Online Advertising Channels on Customers

Download Now
Provided by: EA Journals
Topic: E-Commerce
Format: PDF
Advertisement is an attractive means of achieving organizational goals, such as increasing sale, revenues or profits. Previous researchers unanimously agree regarding the effectiveness of advertisement; however, there is a difference of opinion among scholars as to which channels and online sources of advertisement are the most productive. This paper investigates additional information about advertising effects that may help business organizations and policy institutions. This paper attempts to answer two important questions: is the long-term effect different from the short-term effect of online advertising and do the different channels of advertisement have synonymous effects on their corresponding targeted clients.
Download Now

Find By Topic