Investigating the Effect of Information on Mobile Banking Acceptance Barriers

Provided by: Growing Science
Topic: E-Commerce
Format: PDF
In present competitive world, survival and prosperity of organizations is subject to their abilities in offering an innovative product, from a state of the art commodity to a new service. However, it does not suffice merely to introduce a new product or services for prosperity organization. Structural equation modeling of data from 425 respondents was used to test 5 hypotheses. The results show the information and instructions offered by bank have negative effect on 5 evaluated barriers including usage, value, risk, tradition and image to adoption of mobile banking.

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