Investigating the Effective Factors on Electronic Trade by Viral Marketing

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Provided by: Growing Science
Topic: E-Commerce
Format: PDF
In this paper, the authors perform an investigation to explore a number of strategies underpinning virtual marketing. The study also provides several suggestions for marketers seeking to use viral marketing to position brands or to change a brand's image, to encourage new product trials and to increase product uptake rates. In this paper, they investigate the effect of external factors such as capturing the imagination, targeting credible sources, leveraging combinations of technology and easy to use product on virtual marketing.
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