IRecruit Tool : A Marketing Application for Higher Educational Institution Using C4.5 Classification Technique
In this paper, the authors focus on the application of C4.5 classification technique to help the marketing department of higher educational institutions identify probable secondary schools for recruitment. A mapping feature was also provided to show possible routes from the point of origin to the target institutions. This is to maximize the visit for every probable school. In view of this tool, the cost incurred by these educational institutions can be eliminated, if not, alleviated. Likewise, the application helps the administration recognize some qualified secondary schools for School-to-School Promotion (STSP) and utilize other resources.