Recent years have seen extensive growth of services enabling free broadcasts of live streams on the Web. Free LIve Streaming (FLIS) services attract millions of viewers and make heavy use of deceptive advertisements. Despite the immense popularity of these services, little is known about the parties that facilitate it and maintain web pages to index links for free viewership. This paper presents a comprehensive analysis of the FLIS ecosystem by mapping all parties involved in the anonymous broadcast of live streams, discovering their modus operandi and quantifying the consequences for common Internet users. Mass usage of online videos is the primary reason for the rise of FLIS services. Threats imposed by the FLIS services to the users include copyright infringements and deceptive exploitation for monetary gains. This paper discusses the negative effects of web based sports-specific FLIS services using the FLIS ecosystem.