IT Value Proposition in IT Strategy Maps

Provided by: Universitas Gadjah Mada
Format: PDF
IT Balanced ScoreCard (IT BSC) and IT Strategy Maps (IT SM), both descendants of Balanced ScoreCard (BSC) and Strategy Maps (SM), are tools to help IT managers cope with those problems. It helps managers to show value of, communicate how IT contributes to the organization performance, and also coordinate activities within the IT organization. However, currently the development of IT SM literatures lags far behind the business SM counterparts. Although the business SM already has a solid foundation for describing the customer value proposition on the SM, it is not quite the case with the IT SM.

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