Job Description: Digital Campaign Manager
Digital campaign managers are responsible for the formation, execution, and management of the company’s digital marketing efforts, including SEO/SEM, social media, email and online displays. This download from TechRepublic Premium outlines the job responsibilities and what skills to look for in the ideal candidate.
From the job description:
Digital campaign manager salaries vary greatly, depending on the size of the firm and the location. Large companies will pay north of $100,000, while a smaller firm or nonprofit might pay around $65,000.
According to 2021 and 2022 statistics from ZipRecruiter and Glassdoor, the U.S. average annual salary ranges from $71,450 to $87,850.
The digital campaign manager will:
Use collected data to analyze the effectiveness of the campaign and augment or change efforts where needed.
Work across the overall marketing department to ensure that brand development is consistent.
Work with third parties to execute marketing plans, if necessary.
Remain abreast of developing technologies and platforms to gauge their potential use for new customer touchpoints.
This download is available as a PDF and Word document.
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