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Job description: Digital campaign manager

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  • Provided by TechRepublic Premium
  • Published September 22, 2016
  • Topic TechRepublic Premium
  • Format PDF
Digital campaign managers are responsible for the formation, execution, and management of the company’s digital marketing efforts, including SEO/SEM, social media, email, and online displays. This download outlines the job responsibilities and what skills to look for in the ideal candidate.

From the job description:

The digital campaign manager, with the input of senior management, will design and implement a vibrant, effective digital marketing campaign. Analyzing and understanding various databases and online analytics tools, such as Google Analytics and Omniture, the manager will develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility.

In addition, the manager will use social media sites (Facebook, Twitter, Instagram, Snapchat, etc.) to further raise brand awareness and foster customer interaction. He or she will work with IT professionals to help optimize the customer experience and react to needed changes in the campaign. The manager will have a working knowledge of web development tools to facilitate these changes.

Necessary skills include a demonstrated ability to manage and augment digital marketing strategies, the ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics and Omniture, and a strong understanding of SEO/SEM and social media platforms.

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