RWTH Aachen University
Supply chain units are connected by both physical and in-formation flows. Electronic services are used to perform a large part of activities in modern supply chains. The traditional supply chain configuration models pay the main attention to optimization of the physical flows. However, it is equally important to ensure that the physical units have appropriate information processing and logistics capabilities. There-fore, a model for joint configuration of the physical and information flows in e-retailing supply chains is elaborated in this paper.