Leverage Customer Content, Enhance Customer Service

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Provided by: IBM
Topic: Big Data
Format: eBooks
Great service is delivered one customer at a time and improving interactions across all channels means truly understanding customer wants and needs. Massive amounts of unstructured data exist in your organization and can deliver customer insight that is specific, relevant and actionable. Leveraging the latest technology can help unlocks its power and provides a more complete picture of who those customers are and how to best serve them.
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